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The Who, What, When, Where & Why of Paid Search
If you’re setting up a new paid search campaign or even just want to make your existing one work that little bit harder, you can use the old school ‘Who, What, When, Where and Why’ to define your...
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5 New Year Solutions for Your PPC Campaigns!
Happy New Year to you all! Forget giving up eating junk, trying to quit smoking and generally making resolutions you’ll never stick to, this year why not focus on your paid search strategy and instead...
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How to Make The Most of Negative Keywords
In PPC advertising negative keywords are arguably as important as your regular keywords. Negative keywords ensure: You only pay for what works You’re not getting irrelevant traffic to your website...
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It’s Time To Get Enhanced…
So, the time that we all get to ‘enhance’ our PPC campaigns is finally upon us. All campaigns with Google Adwords that haven’t already upgraded to Enhanced Campaigns, will be automatically updated by...
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